8 Game-Changing Marketing Lessons From the ALS 'Ice Bucket Challenge' | Inc.com
ALS Ice Bucket Challenge: Why Don't We Just Donate Instead of Wasting Water? Because We Won't
The Ice Bucket Challenge And Other Good Causes: Do Stars Really Help? : Goats and Soda : NPR
The Ice Bucket Challenge and the pitfalls of viral charity - Vox
So many athletes are accepting the ALS 'Ice Bucket Challenge' - SBNation.com
Here's how the ALS Association spent the $220 million it raised during the Ice Bucket Challenge craze last year
Ice Bucket Challenge - Wikipedia
ICE BUCKET CHALLENGE: All wet for the cause
ALS Ice Bucket Challenge Raising Money for Care and Research
Diving Into The ALS #IceBucketChallenge -- Viral Success For A Cause
ALS Ice Bucket Challenge: What Happened to The Money | Money
Lessons Learned From The Ice Bucket Challenge - Midas PR
Ice Bucket Challenge: It raised millions for motor neurone disease – but charities told not to waste their time trying to go viral | The Independent | The Independent
Reif iced for a good cause | MIT News | Massachusetts Institute of Technology
Ice Bucket Challenge: 5 things you should know
The truth about the Ice Bucket Challenge: Viral memes shouldn't dictate our charitable giving - Vox
Remember the ice bucket challenge? It just funded an ALS breakthrough | Charities | The Guardian
Viral sensation ALS Ice Bucket Challenge elicits cheers and jeers - WHYY
Ice Bucket Challenge: Can Lightning Strike Again? - The New York Times